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Former World-Wide Director of Amazon.com Associates Program

One of the Original Chief Architects of Microsoft MSN
Experienced, successful entrepreneur, manager, executive



August 22, 2007

Why Automated Bots Pose a Problem for Web Analytics

Automated bots, or web robots, pose a tremendous challenge for web analytics:  they pollute data on which you rely to make solid business decisions to grow quality traffic to your site. 

Read the full post titled Automated Bots: A Problem for Web Analytics on Analytics Wizard Blog by Gene Kavner.

Gene

August 19, 2007

Understanding Web Traffic: Direct, Search, and Referred

What is Traffic?

Web Analytics is a study of traffic to your site.  So, the first question that should be answered is what is traffic?

Defined simply, traffic is a collection visitors to your site over a period of time.  Web analytics helps you understand where these visitors come from and what they do on your site once they get there. 

Once you understand these metrics, you can then do something about them.

Continue Reading on the Analytics Wizard Blog

August 17, 2007

New Service: Web Site Analytics from AnalyticsWizard.com

AnalyticsWizard.com is born

I have just launched a brand new site dedicated to delivering sophisticated web analytics to any site interested in learning where its traffic comes from, how grow it and how to convert its visitors into customers and/or subscribers.

AnalyticsWizard.com is unique in many ways.  First of all, AnalyticsWizard.com, as well as the Analytics Wizard Blog that I will be writing, are committed to serving your analytics needs.  We will be growing our service over time and delivering new and unique features based on your comments and requests. 

Secondly, we are not in any way affiliated with Google and will not use analytical information in any way that is detrimental to your business.  Analytical information we provide to you will only allow you to grow your business.

Lastly, we are committed to giving you an easy and straight-forward way to benefit from analytics:  from an easy-to-install 1-line code you need to place on your site, to an easy-to-read report delivered to you on our site and/or by email, to educating you on how to best take use analytics, we will make sure you actually take advantage of this service.

Analytics with Blog Window Widget

If you have been using our Blog Window widget, the widget that displays most popular posts on your blog, you are already receiving the Analytics Wizard report.  It is the same report that you would receive by signing up with AnalyticsWizard.com, so there is no reason to sign up again.

What is new is that you are now able to get analytics even if you are not using the Blog Window widget. 

How to Get Started

Getting started with Analytics Wizard is easy.  It's a simple 3-step process:

1. Create an account on AnalyticsWizard.com (if you have not already created an AffiliateBrand.com account).

2. Register the site for which you would like the analytics report.

3. Copy 1 line of JavaScript code to the template of your site or blog.

4.  Subscribe to my Analytics Wizard Blog.

That's it!  Let me know what you think -- I welcome all feedback to the initial launch of Analytics Wizard on my post:  AnalyticsWizard.com Web Site Launched.

Gene Kavner

June 25, 2007

Blog Window Widget Now Pays You!

I am proud to announce that the Blog Window widget now supports advertising campaigns that pay you to host this widget on your site.  It is perfect timing now that the Blog Window widget has reached a 200,000 page-views-per-day milestone. If you would like to read more about the Blog Window widget, you may do so here.

You may have already noticed that the space right below the area where your top posts appear is just perfect size where a small ad can appear.

We have just finished implementing and testing a brand new advertising technology that will allow such a small ad to be placed there.  In the beginning we will be using ads exclusively for products from Amazon.com.  Amazon offers a tremendous inventory of products, which allows one of the highest conversions of most advertising campaigns.   In the future we will expand our advertising choices.

Today, if you are a member of the Amazon Associates program, you have an ability to enter your Amazon Associates id number.  No matter how large or small your site is, the majority of all page views of the Blog Window widget will carry ads with your Amazon Associates id. This means that if the reader of your site clicks on the ad and makes a purchase from Amazon, you will be getting a cash commission direct from Amazon.  The percentage of ads running with your Amazon Associates id will go up if your site has significant traffic.  High-traffic sites receive the vast majority of all advertising impressions served with your Amazon Associates id.   A small number of ad impressions on your site will carry the AffiliateBrand Amazon Associates ID.  This is how we will make some revenue on the widget without charging you for this service.

In an effort to increase click-through and conversion rates, we will try to serve the ads that match your site's content.  The more advertising matches the content of a site, the more likely it is that your readers will click on the ad and make a purchase, earning you a commission.  While we will try to match the ad to your site's content as accurately as possible, if you still think that some ads we display are not appropriate for your site or that some other ads may be more appropriate, please leave me a comment as a response to this post.

To enter your Amazon Associates id, simply visit the Blog Window Registration Page, edit your widget and click on the "Advertising" tab.  If you are not currently a member of the Amazon Associates program, click here to join Amazon Associates.

Any site that displays sexually explicit or other inappropriate content will not be eligible to display advertising.  We will be reviewing each site over the next few days and will turn on advertising for all appropriate sites.

Gene Kavner Gene Kavner, Former World-Wide Director, Amazon Associates, 2005-2006.

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