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Former World-Wide Director of Amazon.com Associates Program

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« June 2007 | Main

August 22, 2007

Why Automated Bots Pose a Problem for Web Analytics

Automated bots, or web robots, pose a tremendous challenge for web analytics:  they pollute data on which you rely to make solid business decisions to grow quality traffic to your site. 

Read the full post titled Automated Bots: A Problem for Web Analytics on Analytics Wizard Blog by Gene Kavner.

Gene

August 19, 2007

Understanding Web Traffic: Direct, Search, and Referred

What is Traffic?

Web Analytics is a study of traffic to your site.  So, the first question that should be answered is what is traffic?

Defined simply, traffic is a collection visitors to your site over a period of time.  Web analytics helps you understand where these visitors come from and what they do on your site once they get there. 

Once you understand these metrics, you can then do something about them.

Continue Reading on the Analytics Wizard Blog

August 17, 2007

New Service: Web Site Analytics from AnalyticsWizard.com

AnalyticsWizard.com is born

I have just launched a brand new site dedicated to delivering sophisticated web analytics to any site interested in learning where its traffic comes from, how grow it and how to convert its visitors into customers and/or subscribers.

AnalyticsWizard.com is unique in many ways.  First of all, AnalyticsWizard.com, as well as the Analytics Wizard Blog that I will be writing, are committed to serving your analytics needs.  We will be growing our service over time and delivering new and unique features based on your comments and requests. 

Secondly, we are not in any way affiliated with Google and will not use analytical information in any way that is detrimental to your business.  Analytical information we provide to you will only allow you to grow your business.

Lastly, we are committed to giving you an easy and straight-forward way to benefit from analytics:  from an easy-to-install 1-line code you need to place on your site, to an easy-to-read report delivered to you on our site and/or by email, to educating you on how to best take use analytics, we will make sure you actually take advantage of this service.

Analytics with Blog Window Widget

If you have been using our Blog Window widget, the widget that displays most popular posts on your blog, you are already receiving the Analytics Wizard report.  It is the same report that you would receive by signing up with AnalyticsWizard.com, so there is no reason to sign up again.

What is new is that you are now able to get analytics even if you are not using the Blog Window widget. 

How to Get Started

Getting started with Analytics Wizard is easy.  It's a simple 3-step process:

1. Create an account on AnalyticsWizard.com (if you have not already created an AffiliateBrand.com account).

2. Register the site for which you would like the analytics report.

3. Copy 1 line of JavaScript code to the template of your site or blog.

4.  Subscribe to my Analytics Wizard Blog.

That's it!  Let me know what you think -- I welcome all feedback to the initial launch of Analytics Wizard on my post:  AnalyticsWizard.com Web Site Launched.

Gene Kavner

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