Understanding Web Traffic: Direct, Search, and Referred
What is Traffic?
Web Analytics is a study of traffic to your site. So, the first question that should be answered is what is traffic?
Defined simply, traffic is a collection visitors to your site over a period of time. Web analytics helps you understand where these visitors come from and what they do on your site once they get there.
Once you understand these metrics, you can then do something about them.
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