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Former World-Wide Director of Amazon.com Associates Program

One of the Original Chief Architects of Microsoft MSN
Experienced, successful entrepreneur, manager, executive



June 25, 2007

Blog Window Widget Now Pays You!

I am proud to announce that the Blog Window widget now supports advertising campaigns that pay you to host this widget on your site.  It is perfect timing now that the Blog Window widget has reached a 200,000 page-views-per-day milestone. If you would like to read more about the Blog Window widget, you may do so here.

You may have already noticed that the space right below the area where your top posts appear is just perfect size where a small ad can appear.

We have just finished implementing and testing a brand new advertising technology that will allow such a small ad to be placed there.  In the beginning we will be using ads exclusively for products from Amazon.com.  Amazon offers a tremendous inventory of products, which allows one of the highest conversions of most advertising campaigns.   In the future we will expand our advertising choices.

Today, if you are a member of the Amazon Associates program, you have an ability to enter your Amazon Associates id number.  No matter how large or small your site is, the majority of all page views of the Blog Window widget will carry ads with your Amazon Associates id. This means that if the reader of your site clicks on the ad and makes a purchase from Amazon, you will be getting a cash commission direct from Amazon.  The percentage of ads running with your Amazon Associates id will go up if your site has significant traffic.  High-traffic sites receive the vast majority of all advertising impressions served with your Amazon Associates id.   A small number of ad impressions on your site will carry the AffiliateBrand Amazon Associates ID.  This is how we will make some revenue on the widget without charging you for this service.

In an effort to increase click-through and conversion rates, we will try to serve the ads that match your site's content.  The more advertising matches the content of a site, the more likely it is that your readers will click on the ad and make a purchase, earning you a commission.  While we will try to match the ad to your site's content as accurately as possible, if you still think that some ads we display are not appropriate for your site or that some other ads may be more appropriate, please leave me a comment as a response to this post.

To enter your Amazon Associates id, simply visit the Blog Window Registration Page, edit your widget and click on the "Advertising" tab.  If you are not currently a member of the Amazon Associates program, click here to join Amazon Associates.

Any site that displays sexually explicit or other inappropriate content will not be eligible to display advertising.  We will be reviewing each site over the next few days and will turn on advertising for all appropriate sites.

Gene Kavner Gene Kavner, Former World-Wide Director, Amazon Associates, 2005-2006.

May 22, 2007

Blog Window Widget Update - May 22, 2007

I hope you are enjoying our Blog Window widget, especially its new web 2.0 look.  If you have any questions or concerns about the widget, I will be happy to address them -- please post your question as a response to this post.

I would like to inform you of a few new and exciting changes that are already live or about to become live.
The new Blog Window widget will automatically appear on your site

When we introduced the new Blog Window look a couple of weeks ago, we have not automatically changed the look of the Blog Window widgets you have already placed on your sites.   Because of the enthusiastic response that we have received for the new widget look, we will be updating all Blog Window widget installations to automatically pick up the new widget look.

In the unlikely case if you notice that dimensions of the Blog Window widget look inappropriate for your site once the widget has updated, please visit the Blog Window Registration Page, and edit your widget to match your site.

You will see these changes on your site over the next couple of days.

You will also notice the new space at the bottom of the widget that contains a link to our site.  I will post another update as to what exciting plans we have for that space.

One JavaScript line

Up until now, in order to properly install the Blog Window widget, we have asked you to copy two lines of JavaScript code to your site.  One line was to enable us to track popularity of your posts and the other one was to display the widget itself.

We have observed some confusion over having to place the two lines of JavaScript code.  Some of you placed only one line of JavaScript code causing the Blog Window widget to not work properly.

As a result, we will be removing the requirement to place both lines of JavaScript code on your site.  You will only need to place the one line that will display the Blog Window widget AND track popularity of your posts.

Note:

  • If you have the widget on your site working properly, you should not need to make any changes to your widget.  You may want to remove the tracking code of JavaScript (that contains jScript.aspx) in a few days as it will no longer be needed.
  • If you wish to get your analytics but would prefer not to display the widget on your site, you may place the unified JavaScript code inside the <div style="display:none"> </div> segment.  We may introduce a nominal charge for this service in the future if you wish to not display the widget.
Monthly Analytics

You may have noticed a brand new set of monthly analytics displayed for your Blog Window widget.  The new monthly analytics are now reporting in addition to the daily analytics you have been receiving.

To see your monthly analytics, visit the Blog Window Registration Page, edit your widget and select the Analytics tab.  You will see the brand new Monthly section.

You will also be receiving these monthly analytics by a separate email notification on the first of each month for the previous month's visits.  You may subscribe or unsubscribe from monthly and/or daily analytics reports separately.

This monthly analytics reporting is now active.

Gene Kavner Gene Kavner, Former World-Wide Director, Amazon Associates, 2005-2006.
      

May 01, 2007

NEW Look for the Blog Window Widget

First of all, a big thank you to those of you who are members of the AffiliateBrand community. I hope that you are enjoying our services, whether it is the Blog Window widget or the Amazon Associates Report Notification. Click on the link if you are not familiar with the particular service that we offer.

Secondly, I want to let you know that we have changed the look of the Blog Window widget and made it cooler and sexier with the new Web 2.0 look. To see what your new widget looks like, visit the AffiliateBrand Blog Window Registration Page. You will need to log in in order to be able to see your widget.

If you are not using the Blog Window widget yet or if you have created it but haven't placed it on your site, this is a perfect opportunity to do so!

The Blog Window widget has received quite a bit of coverage on the Internet. For the latest posts about the Blog Window widget, visit our Blog Window Widget - Blog About It! page. Of course, if are enjoying the Blog Window widget, we ask you to please blog about it and we'll be sure to include your post on our Blog About It! page.

Leave me a comment here to let me know what you think!
A couple of notes about the new Blog Window widget:

  • The new widget will NOT automatically appear on your site. You must visit the AffiliateBrand Blog Window Registration Page, edit your widget and replace the second JavaScript line:



  • If you change the new widget's look-and-feel (such as size, etc.), both the new widget and the old widget will get the new specifications automatically.
  • You will no longer have access to the old widget once you remove it from your site. Any new Blog Window users will only have access to the new widget.
A couple of things to keep in mind if you are insalling for the first time:

  • Make sure to copy both lines of Java Script code from the JavaScript Section.
  • First line of code allows us to track the most popular pages / posts on your blog. If you only copy the the second line of code, your widget will not show any popular posts.
  • Second line of code will display the widget. By separating the two lines of JavaScript, we allow you to display your widget on a completely different blog or site than the one whose popularity you are trying to measure.
Gene Kavner Gene Kavner, Former World-Wide Director, Amazon Associates, 2005-2006.

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